Having a first class honours degree in design has had a huge impact on the way Joanne works with design and development playing a large role in her work, collecting visual research and developing her ideas through sketching and sample experimentation.
Joanne constantly explores the use of colour utilizing its ability to communicate emotionally and evoke desired moods. Texture is also important in Joanne’s work with the use of various appliqued fabrics and both free motion and hand stitching to create layers, depth and tone. The addition of swirling patterns and geometric shapes gives her work a sense of movement and energy often juxtaposed against the effects of botanical imagery.
Joanne takes inspiration from the innate irregularity found in nature, both the nature we see all around us and the nature that surrounds us but is invisible to the naked eye, capturing its unique beauty and unpredictability.